As Cameron Russell puts it, professional models are people who have won the genetic lottery, born with the DNA for long legs, great skin and dazzling smiles. The advertising industry presents these gorgeous folks as idealized versions of ourselves to sell us clothes, makeup, cars. But behind the fabulousness, there’s always an interesting story.
Born in Manila, Geena Rocero moved to New York in 2005 to pursue a modeling career. Signed to Next Models, she has worked with Rimmel Cosmetics, Hanes, and many other fashion and beauty companies. Through her own experience into womanhood, she realized her bigger purpose in life was to share her journey and work towards justice and beauty.
When fashion model Geena Rocero first saw a professionally shot photo of herself clad in a bikini, she was beside herself. “I thought…you have arrived!” she says proudly. This might not be the typical experience, but, as Rocero reveals, that’s because she was born with the gender assignment “boy.” In a moving and personal talk, Rocero finds that transgender activism is giving her a whole new sense of pride and purpose.
Geena Rocero is a professional model for fashion and beauty companies around the world. And she uses her platform to share a powerful story.