Margaret Heffernan: Dare to disagree

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The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns — like conflict avoidance and selective blindness — that lead managers and organizations astray.

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How do organizations think? In her book, Willful Blindness Margaret Heffernan examines why businesses and the people who run them often ignore the obvious — with consequences as dire as the global financial crisis and Fukushima Daiichi nuclear disaster. Heffernan’s third book, Willful Blindness was shortlisted for the Financial Times/GoldmanSachs Best Business Book award in 2011.
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Margaret Heffernan began her career in television production, building a track record at the BBC before going on to run the film and television producer trade association, IPPA. In the United States, Heffernan became a serial entrepreneur and CEO in the wild early days of web business and was named one of the Internet’s Top 100 by Silicon Alley Reporter in 1999.
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In addition to writing books, Heffernan blogs for the Huffington Post and BNET.com and is a Visiting Professor of Entrepreneurship at Simmons College in Boston and the Executive in Residence at Babson College.

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