OK Go have released their latest ambitious music video which is the second to be taken from their forthcoming album Hungry Ghosts.
Fans will be glad to know that the band perform another dance routine. But it is one rather more large-scale than the treadmill dance routine they performed for their 2006 Grammy-winning video for Here It Goes Again.
This time the Chicago four-piece are on board motorised Honda unicycles for a routine performed with colourful umbrellas and hundreds of extras. It was captured in one single shot at Japan’s Chiba Prefecture using a custom “multi-copter camera”. Singer Damian Kulash and Kazuaki Seki directed the video, with creative direction by Morihiro Harano.
Earlier this year OK Go released The Writing’s on the Wall – a mind-bending single shot film which saw the band walk through a series of optical illusions.
Of the track, Kulash said: “‘I Won’t Let You Down’ is the closest that spaceship OK Go has come to the planet disco. We were playing around with beats and grooves and stumbled upon one of those moments of alchemy where a ball of light just jumps out of the sound. Suddenly there was a flash of Jackson Five and Diana Ross and we knew we had something worth chasing.”