First Rihanna made her nipples her number one accessory at the CFDA Fashion Awards in New York in November, then Kim Kardashian released a full frontal shot of herself in Paper Magazine.
Now Madonna – never one to be outdone – has unleashed her breasts on the world in all their bright purple glory.
But who else has dared to bare their nipples in the past?
NOTE: Some celebrities such as Denise Richards, Geri Halliwell and other Madonna magazine photographs could not feature in this list as they were just too rude.
2) Lindsey Lohan, Playboy Magazine 2011
Let us never forget Lindsey Lohan’s playboy shoot.
Lindsey Lohan posed as Marilyn Monroe in 2011 wearing only a silk dressing gown – she was criticised at the time for having many of her freckles airbrushed out.
3) Miley Cyrus, German Vogue Magazine 2014
It’s almost a surprise these days to see Miley Cyrus with clothes on. The singer stripped off for German Vogue in February this year in another Marilyn Monroe-style shoot.
After hitting her 50th birthday, Sharon Stone graced the cover of Paris Match Magazine in full bondage gear with her nipples on show. Move on over Madge…
5) Katie Holmes, The Gift 1998
As many teenagers around the world watched romance blossom on Dawson’s Creek, Katie Holmes bared more than expected on supernatural thriller The Gift.
Jaws dropped around the world when supermodel Helena Christensen stepped out of retirement wearing just a pair of trainers. She was 41 at the time.
Hiding underneath a bucket hat and braids, Rihanna stripped off entirely for Lui Magazine this year. It wasn’t the last time she bared her chest after wearing next to nothing at the CFDA Fashion Awards in November.
It’s the image that started it all, Marilyn Monroe’s centrefold in the very first Playboy issue in 1953.
Hollywood actress Angelina Jolie bared her chest in 1998 film Gia, a biographical movie about fashion model Gia Marie Carangi.
12) Heather Graham, Boogie Nights 1997
Heather Graham first released her nipples in the film Boogie Nights in 1997. She continued to do so in dozens of other films including Boogie Woogie and Killing Me Softly.
Just a few months after giving birth to her daughter Blue Ivy, Beyonce stripped off entirely and doused herself in glitter for this magazine cover.
14) Pamela Anderson, Purple Magazine 2014
nipple 16Pam Anderson in Playboy Large Album (NSFW) – Album on Imgur
Aged 46, Pamela Anderson pushed boundaries with this magazine shoot in March this year. Several year after squeezing into a tiny red swimsuit in Baywatch, the actress showed she still had it.
15) Scarlett Johansson, Under the Skin 2013
The actress went full frontal last year in a film about a woman seducing lonely men. Turns out Scarlett actually picked up real men during filming in Glasgow to make the film more realistic.
16) Kim Kardashian, Paper Magazine 2014
And how could we forget Kim Kardashian? She not only ‘broke the internet’ with shots of her behind went viral but she full on sent it into a frenzy when she stripped off entirely the next day.