Justin Louis Baldoni (born January 24, 1984) is an American actor, director, filmmaker,and entrepreneur whose efforts are focused on creating impactful media. He can be seen playing Rafael on CW’s award-winning phenomenon Jane the Virgin. In 2012, Baldoni created the most watched digital documentary series in history, My Last Days, a show about living told by the dying. On the heels of that success, Baldoni founded Wayfarer Entertainment, a digital media studio focused on disruptive inspiration.
In July 2017, Variety announced that Baldoni was developing a male talk show through his media company Wayfarer Entertainment. The show is described as a disruptive panel series that explores what it means to be a man today. The show entitled Man Enough includes prominent men like Matt McGorry and Javier Muñoz
Justin Baldoni wants to start a dialogue with men about redefining masculinity — to figure out ways to be not just good men but good humans. In a warm, personal talk, he shares his effort to reconcile who he is with who the world tells him a man should be. And he has a challenge for men: “See if you can use the same qualities that you feel make you a man to go deeper,” Baldoni says. “Your strength, your bravery, your toughness: Are you brave enough to be vulnerable? Are you strong enough to be sensitive? Are you confident enough to listen to the women in your life?”
In 2014 Baldoni started the annual Carnival of Love with a mission to improve the way the Los Angeles community views and interacts those experiencing homelessness. To support his work on Skid Row, he started the Wayfarer Foundation, which supports his work breaking the cycle of homelessness and supporting individuals facing terminal illness.